Will Rockel
hi@wrockel.com
I'm Will Rockel, a lead product designer specialised in distilling complexity into clarity. I've shipped SaaS products used by millions of people across medical technology, environmental markets, real estate, and HR analytics. I work best in complex domains, stepping into ambiguous situations and building the direction that lets teams do their best work.
Culture Amp · Lead Designer
Engagement surveys are valuable, but they're a lagging signal. Collected every six to twelve months, they tell you how employees felt then, not what's happening now. By the time the data lands, the people you most needed to retain may already be gone.
I joined Retention Insights several months in, at a point where the project had stalled. I led two design sprints overseeing a senior designer to break a deadlock between product and engineering, ultimately realigning the team before owning the full design process through to delivery. The feature combines HRIS data with engagement signals to give HR leaders a real-time view of retention risk. This feature drove a 4% increase in new customer conversions during sales demos.
Culture Amp · Lead Designer
In a market where organisations were consolidating tools, we needed three products to feel like one. I designed a connected experience that moves employees from feedback to conversation to growth across 1-on-1s, Anytime Feedback, and Develop.
Prepare for your upcoming 1-on-1 with Casey
Australian National UniversityDepartment of Agriculture, Water and the Environment · Lead Designer
Helping Australian farmers turn environmental restoration into economic opportunity. Australia’s farmland holds enormous potential for environmental restoration, but accessing carbon and biodiversity markets has historically required specialist knowledge. I designed a platform that helps landowners understand the carbon potential of their land and connect with buyers.
The National Stewardship Trading Platform was a single platform giving Australian landholders the tools to map their environmental assets, estimate project costs, and connect directly with buyers of nature repair outcomes. A six-week pilot generated over 700,000 tonnes worth of carbon abatement projects, a result compelling enough to secure additional government funding to expand the platform further.
Cylite for Cogent · Lead Designer
One device. One scan. A complete clinical picture. Cylite’s HP-OCT captures true volumetric 3D images of the entire eye in a single motion-artefact-free snapshot. A single scan can generate multiple distinct exam types.
I designed the full software experience including a native Windows application for controlling the scanning device, and a web-based platform for exploring, analysing, and sharing the results. A design pattern language for exams, diagnostics, and admin tasks provided a unified experience across both applications. The platform entered real-world clinical use, with independent optometrists adopting the system internationally. Cylite was subsequently acquired by Alcon, one of the world's leading eyecare companies.
Realestate.com.au for Cogent · Lead Designer
Within three months of starting, we were running a live product with real paying customers. Agent Reach was a startup venture built inside REA Group, and the speed was deliberate. Together with the product manager, I structured and ran a successful Wizard of Oz giving us an extraordinarily fast feedback loop while the product was still taking shape.
REA Group had a vast dataset of active property seekers and direct access to platforms like Facebook, Instagram, and the Google Ad Network. The missing piece was a product that made it effortless for agents to tap into that capability. As the sole designer on a team of external consultants, I owned design end-to-end: from early concept and customer research to proving product-market fit and the shipped product experience. Agent Reach was sustainably profitable and subsequently integrated into REA's broader agent product suite, evolving into what is now Agent Edge and Audience Maximiser.
Personal · Lead Designer
Bringing a century-old painting technique into the browser. I built a browser-based tool that lets painters sample any colour from a reference image and instantly see how to mix it using the Zorn Palette. Limited to to ivory black, white, yellow ochre, and cadmium red, this palette is excellent for mixing skin tones. Understanding how to mix a target colour from just those four pigments is a skill that takes years to develop. I wanted to make it immediate and accessible.
Thank you for your time. Full case studies, and additional work examples are available on request.
To discuss new opportunities please contact me at
hi@wrockel.com or Linkedin
Will Rockel
hi@wrockel.com
I'm Will Rockel, a lead product designer specialised in distilling complexity into clarity. I've shipped SaaS products used by millions of people across medical technology, environmental markets, real estate, and HR analytics. I work best in complex domains, stepping into ambiguous situations and building the direction that lets teams do their best work.
Culture Amp · Lead Designer
Engagement surveys are valuable, but they're a lagging signal. Collected every six to twelve months, they tell you how employees felt then, not what's happening now. By the time the data lands, the people you most needed to retain may already be gone.
I joined Retention Insights several months in, at a point where the project had stalled. I led two design sprints overseeing a senior designer to break a deadlock between product and engineering, ultimately realigning the team before owning the full design process through to delivery. The feature combines HRIS data with engagement signals to give HR leaders a real-time view of retention risk. This feature drove a 4% increase in new customer conversions during sales demos.
Culture Amp · Lead Designer
In a market where organisations were consolidating tools, we needed three products to feel like one. I designed a connected experience that moves employees from feedback to conversation to growth across 1-on-1s, Anytime Feedback, and Develop.
Australian National UniversityDepartment of Agriculture, Water and the Environment · Lead Designer
Helping Australian farmers turn environmental restoration into economic opportunity. Australia’s farmland holds enormous potential for environmental restoration, but accessing carbon and biodiversity markets has historically required specialist knowledge. I designed a platform that helps landowners understand the carbon potential of their land and connect with buyers.
The National Stewardship Trading Platform was a single platform giving Australian landholders the tools to map their environmental assets, estimate project costs, and connect directly with buyers of nature repair outcomes. A six-week pilot generated over 700,000 tonnes worth of carbon abatement projects, a result compelling enough to secure additional government funding to expand the platform further.
Cylite for Cogent · Lead Designer
One device. One scan. A complete clinical picture. Cylite’s HP-OCT captures true volumetric 3D images of the entire eye in a single motion-artefact-free snapshot. A single scan can generate multiple distinct exam types.
I designed the full software experience including a native Windows application for controlling the scanning device, and a web-based platform for exploring, analysing, and sharing the results. A design pattern language for exams, diagnostics, and admin tasks provided a unified experience across both applications. The platform entered real-world clinical use, with independent optometrists adopting the system internationally. Cylite was subsequently acquired by Alcon, one of the world's leading eyecare companies.
Realestate.com.au for Cogent · Lead Designer
Within three months of starting, we were running a live product with real paying customers. Agent Reach was a startup venture built inside REA Group, and the speed was deliberate. Together with the product manager, I structured and ran a successful Wizard of Oz giving us an extraordinarily fast feedback loop while the product was still taking shape.
REA Group had a vast dataset of active property seekers and direct access to platforms like Facebook, Instagram, and the Google Ad Network. The missing piece was a product that made it effortless for agents to tap into that capability. As the sole designer on a team of external consultants, I owned design end-to-end: from early concept and customer research to proving product-market fit and the shipped product experience. Agent Reach was sustainably profitable and subsequently integrated into REA's broader agent product suite, evolving into what is now Agent Edge and Audience Maximiser.
Personal · Lead Designer
Bringing a century-old painting technique into the browser. I built a browser-based tool that lets painters sample any colour from a reference image and instantly see how to mix it using the Zorn Palette. Limited to to ivory black, white, yellow ochre, and cadmium red, this palette is excellent for mixing skin tones. Understanding how to mix a target colour from just those four pigments is a skill that takes years to develop. I wanted to make it immediate and accessible.
Thank you for your time. Full case studies, and additional work examples are available on request.
To discuss new opportunities please contact me at
hi@wrockel.com or Linkedin
Will Rockel
hi@wrockel.com
I'm Will Rockel, a lead product designer specialised in distilling complexity into clarity. I've shipped SaaS products used by millions of people across medical technology, environmental markets, real estate, and HR analytics. I work best in complex domains, stepping into ambiguous situations and building the direction that lets teams do their best work.
Culture Amp · Lead Designer
Engagement surveys are valuable, but they're a lagging signal. Collected every six to twelve months, they tell you how employees felt then, not what's happening now. By the time the data lands, the people you most needed to retain may already be gone.
I joined Retention Insights several months in, at a point where the project had stalled. I led two design sprints overseeing a senior designer to break a deadlock between product and engineering, ultimately realigning the team before owning the full design process through to delivery. The feature combines HRIS data with engagement signals to give HR leaders a real-time view of retention risk. This feature drove a 4% increase in new customer conversions during sales demos.
Culture Amp · Lead Designer
In a market where organisations were consolidating tools, we needed three products to feel like one. I designed a connected experience that moves employees from feedback to conversation to growth across 1-on-1s, Anytime Feedback, and Develop.
Prepare for your upcoming 1-on-1 with Casey ahead of time by:
- Adding agenda items for discussion
- Reflecting on how you are doing
- Completing you check-in
Australian National UniversityDepartment of Agriculture, Water and the Environment · Lead Designer
Helping Australian farmers turn environmental restoration into economic opportunity. Australia’s farmland holds enormous potential for environmental restoration, but accessing carbon and biodiversity markets has historically required specialist knowledge. I designed a platform that helps landowners understand the carbon potential of their land and connect with buyers.
The National Stewardship Trading Platform was a single platform giving Australian landholders the tools to map their environmental assets, estimate project costs, and connect directly with buyers of nature repair outcomes. A six-week pilot generated over 700,000 tonnes worth of carbon abatement projects This result was compelling enough to secure additional government funding to expand the platform further.
Cylite for Cogent · Lead Designer
One device. One scan. A complete clinical picture. Cylite’s HP-OCT captures true volumetric 3D images of the entire eye in a single motion-artefact-free snapshot. A single scan can generate multiple distinct exam types.
I designed the full software experience including a native Windows application for controlling the scanning device, and a web-based platform for exploring, analysing, and sharing the results. A design pattern language for exams, diagnostics, and admin tasks provided a unified experience across both applications. The platform entered real-world clinical use, with independent optometrists adopting the system internationally. Cylite was subsequently acquired by Alcon, one of the world's leading eyecare companies.
Realestate.com.au for Cogent · Lead Designer
Within three months of starting, we were running a live product with real paying customers. Agent Reach was a startup venture built inside REA Group, and the speed was deliberate. Together with the product manager, I structured and ran a successful Wizard of Oz giving us an extraordinarily fast feedback loop while the product was still taking shape.
REA Group had a vast dataset of active property seekers and direct access to platforms like Facebook, Instagram, and the Google Ad Network. The missing piece was a product that made it effortless for agents to tap into that capability. As the sole designer on a team of external consultants, I owned design end-to-end: from early concept and customer research to proving product-market fit and the shipped product experience. Agent Reach was sustainably profitable and subsequently integrated into REA's broader agent product suite, evolving into what is now Agent Edge and Audience Maximiser.
Personal · Lead Designer
Bringing a century-old painting technique into the browser. I built a browser-based tool that lets painters sample any colour from a reference image and instantly see how to mix it using the Zorn Palette. Limited to to ivory black, white, yellow ochre, and cadmium red, this palette is excellent for mixing skin tones. Understanding how to mix a target colour from just those four pigments is a skill that takes years to develop. I wanted to make it immediate and accessible.
Thank you for your time. Full case studies, and additional work examples are available on request.
To discuss new opportunities please contact me at
hi@wrockel.com or Linkedin