I'm Will Rockel, a lead product designer specialised in distilling complexity into clarity.
I've shipped SaaS products used by millions of people across medical technology, environmental markets, real estate, and HR analytics. I excel at working in complex domains, stepping into ambiguous situations and building the direction that lets teams do their best work.
In 15 years as a professional designer I've been fortunate to work with:
Save the Children
Real Estate Australia
WWF
SPD (Sozialdemokratische Partei Deutschlands)
Culture Amp
GreenSync / DeX
Australian National University
Department of Agriculture Water and Environment
Cylite
On the Run
City of Melbourne
Fresho
Alzheimers Australia
Head Tennis, among others.
Outside of product design I maintain a creative practice including photography, illustration, painting, and physical objects. Currently I'm exploring ways of building with AI including personal tools and iOS apps.
Contact me at hi@wrockel.com